The architectural approach for the Philips Roadshow was integrating the different areas of the Philips range of products into their familiar, intended environments.
The result is a concept based on living clusters, where the products are arranged in familiar surroundings and staged for B2B sales. A particular challenge is the optimization of design and execution in relation to logistics and extremely short construction times, to preserve the architectural and executional quality and to reconcile the different technical requirements.
A conventional showroom of approx. 400m² was set up, containing, amongst others:
- Living room
- Smart TV
Realized by Fairstand.