Hammerstand Architects

  
Philips Roadshow
Philips Roadshow
Philips Roadshow
Philips Roadshow
Philips Roadshow
Philips Roadshow
Philips Roadshow
Philips Roadshow

Philips Roadshow

The architectural approach for the Philips Roadshow was integrating the different areas of the Philips range of products into their familiar, intended environments.

The result is a concept based on living clusters, where the products are arranged in familiar surroundings and staged for B2B sales. A particular challenge is the optimization of design and execution in relation to logistics and extremely short construction times, to preserve the architectural and executional quality and to reconcile the different technical requirements.

A conventional showroom of approx. 400m² was set up, containing, amongst others:

  • Living room
  • 3D 
  • Cinima
  • Smart TV
  • Sound
  • Kitchen
  • Café
  • Bathroom
  • Accessories
  • Conference
  • Catering
  • Reception

11.04.-21.04.2011 Hamburg
04.05.-05.05.2011 Leipzig
04.05.-05.05.2011 Nürnberg
09.05.-11.05.2011 Berlin
10.05.-11.05.2011 Wien
17.05.-18.05.2011 Mainz
19.05.-20.05.2011 Salzburg
23.05.-25.05.2011 Düsseldorf
24.05.-26.05.2011 München
31.05.-01.06.2011 Stuttgart

Realized by Fairstand.